Definition and Examples of Narrative Climax

In a narrative (within an essay, short story, novel, film, or play), a climax is the turning point in the action (also known as the crisis) and/or the highest point of interest or excitement. Adjective: climactic. In its simplest form, the classical structure of a narrative can be described as rising action, climax, falling action—known in journalism as BME (beginning, middle, end). EtymologyFrom the Greek, ladder. Examples and Observations The Climax of E.B. Whites Essay Once More to the LakeOne afternoon while we were there at that lake a thunderstorm came up. It was like the revival of an old melodrama that I had seen long ago with childish awe. The second-act climax of the drama of the electrical disturbance over a lake in America had not changed in any important respect. This was the big scene, still the big scene. The whole thing was so familiar, the first feeling of oppression and heat and a general air around camp of not wanting to go very far away. In mid-afternoon (it was all the same) a curious darkening of the sky, and a lull in everything that had made life tick; and then the way the boats suddenly swung the other way at their moorings with the coming of a breeze out of the new quarter, and the premonitory rumble. Then the kettle drum, then the snare, then the bass drum and cymbals, then crackling light against the dark, and the gods grinning and licking their chops in the hills. Afterward the calm, the rai n steadily rustling in the calm lake, the return of light and hope and spirits, and the campers running out in joy and relief to go swimming in the rain, their bright cries perpetuating the deathless joke about how they were getting simply drenched, and the children screaming with delight at the new sensation of bathing in the rain, and the joke about getting drenched linking the generations in a strong indestructible chain. And the comedian who waded in carrying an umbrella.When the others went swimming my son said he was going in too. He pulled  his dripping trunks  from the line where they had hung all through the shower, and wrung them out. Languidly, and with no thought of going in, I watched him, his hard little body, skinny and bare,  saw him wince slightly as he pulled up around his vitals the small, soggy, icy garment. As he buckled the swollen belt, suddenly my groin felt the chill of death.(E.B. White, Once More to the Lake. Essays of E.B. White, 1941. Rpt.  Harpe r Row, 1977)Climaxes in AnecdotesAnecdotes are really miniature stories with all the appurtenances of same. They must lay the groundwork so the reader can follow the action. They must introduce characters with clear objectives, then show the characters striving toward those objectives. They usually have conflict. They move toward a climax, then usually have a denouement, just like a short story. And they have to be structured; the raw material from which theyre built is seldom in final form when you get it. Warning: Structuring does not mean changing facts, it means perhaps rearranging their order, cutting nonessentials, emphasizing the quotes or actions that drive home the point.(Andrà © Fontaine and William A. Glavin, The Art of Writing Nonfiction, 2nd ed. Syracuse University  Press, 1991)Climaxes in Nonfiction- My nature essays have . . . been fairly conventional to date. Every essay has some sort of hook to catch the readers attention in the opening . . .; consists of a begi nning, middle, and end; includes significant amounts of natural history information; moves toward some discernible climax, which can take the form of a revelation, an image, a rhetorical question, or some other closing device . . .; and strives at all times to keep the personal presence of the narrator in the foreground.(John A. Murray, Writing About Nature: A Creative Guide, revised ed. University  of New Mexico Press, 1995)- The essay, unlike the article, is inconclusive. It plays with ideas, juxtaposing them, trying them out, discarding some ideas on the way, following others to their logical conclusion. In the celebrated climax of his essay on cannibalism, Montaigne forces himself to admit that had he himself grown up among cannibals, he would in all likelihood have become a cannibal himself.(Thomas H. Eriksen, Engaging Anthropology: The Case for a Public Presence. Berg Publishers, 2006)Ayn Rand on the Climax in a Nonfiction ArticleThe climax in a nonfiction article is the poi nt at which you demonstrate what you set out to demonstrate. It might require a single paragraph or several pages. There are no rules here. But in preparing the outline, you must keep in mind where you start from (i.e., your subject) and where you want to go (i.e., your theme—the conclusion you want your reader to reach). These two terminal points determine how you will get from one to the other. In good fiction, the  climax—which you must know in advance—determines what events you need in order to bring the story to that point. In  nonfiction  too, your conclusion gives you a lead to the steps needed to bring the reader to the  climax.The guiding question in this process is: What does the reader need to know in order to agree with the conclusion? That determines what to include. Select the essentials of what you need in order to convince the reader—keeping in mind the context of your subject.(Ayn Rand,  The Art of Nonfiction: A Guide for Writer s and Readers, 1958.  NAL, 2000)Charlie Chaplin on Comic ClimaxesBesides [Douglas] Fairbanks pool one day, the playwright Charles MacArthur, who had lately been lured from Broadway to write a screenplay, was bemoaning the fact that he was finding it difficult  to write visual jokes.Whats the problem? asked [Charlie] Chaplin.How, for example, could I make a fat lady, walking down Fifth Avenue, slip on a banana peel and still get a laugh? It’s been done a million times, said MacArthur. Whats the best way to get the laugh? Do I show first the banana peel, then the fat lady approaching; then she slips? Or do I show the fat lady first, then the banana peel, and then she slips?Neither, said Chaplin without a moments hesitation. You show the fat lady approaching; then you show the banana peel; then you show the fat lady and the banana peel together; then she steps over the banana peel and disappears down a manhole.†(David Niven, Bring on the Empty Horses. G.P. Putnams Sons , 1975) Pronunciation: KLI-max

The Rights Of Assisted Suicide - 966 Words

Dying Your Way: The Right to Choose Assisted Suicide Introduction Death has a finality to it that gives even the most cynical person a reason to pause. The possibility of death is always present, the elephant in the room. Prior to the twentieth century, before the leaps and bounds of modern medical care, people worried about the possibility of dying more often. Childhood diseases could strike and take a beloved child away at any moment, affecting two or more homes in the same community. Today children are inoculated against most of the deadly childhood diseases of the past. The average life span for a person born in 1900 was 50 years, in comparison to at least 83 years today (â€Å"Living Longer,† 2011). Society has changed the way life is lived, now it is time to change the way society dies. The practice of assisted suicide has been around as long as there have been compassionate health care givers caring for terminally ill patients. Assisted suicide is not and should not be the first option for a patient, but it should be an option: sa fe, monitored and legal. It is vital that assisted suicide becomes a legal option and available to all terminally ill patients. Public support, legal precedence, and effectiveness of fatal treatments, support the petition to ensure that assisted suicide becomes law across the U.S. Terminology The term â€Å"assisted suicide† refers to the act of killing oneself with the assistance of another person; under this term are several subcategories.Show MoreRelatedThe Right Of Assisted Suicide Essay1615 Words   |  7 PagesThe right to assisted suicide is a huge topic that worries humans all around the usa. The debates go from side to side approximately whether or not a death patient has the proper to die with the assistance of a physician. some are in opposition to it due to religious and ethical motives. Others are for it because of their compassion and respect for the dying. Physicians are also divided on the issue. They differ where they area the line that separates alleviation from death--and killing. for manyRead MoreThe Rights Of Assisted Suicide Essay1584 Words   |  7 PagesThe Right To Die With Dignity Assisted suicide is the act of committing suicide with the help of another person or doctor, most commonly referred to as Physician Assisted Suicide. It is currently legal in Oregon, Washington, Vermont, Montana, California, and Colorado. Considering the increase of people dying from terminal illnesses, assisted suicide should be legalized across the nation. People that suffer from a terminal illness that can’t be cured or treated and will result in death have the rightRead MoreThe Right to Assisted Suicide1548 Words   |  6 Pagescontemplate your options for living out the rest of your life. You wonder if you will be able to cope with losing yourself, your independence, your identity, your dignity. But what choice do you have? Euthanasia, also referred to as assisted suicide or physician assisted suicide or more commonly known as mercy killing is defined by Merriam-Webster dictionary as the act or practice of killing hopelessly sick or injured individuals (as persons or domestic animals) in a relatively painless way for reasonsRead MoreThe Rights Of Assisted Suicide1829 Words   |  8 PagesThe â€Å"right-to-die† has been controversial for a long time and is continuously in debate. Some of the arguments in favor of laws allowing individuals to choose include - Anyone coming into hospital in an emergency has the option of a DNR (do not resuscitate). People who go into comas may leave living wills instructing doctors not to use any extreme life-saving measures (this includes feeding tubes). Perhaps dying with dignity is controversial b/c it seems like a more conscious choice. People can predetermineRead MoreThe Rights Of Physician Assisted Suicide1347 Words   |  6 PagesThe Right to Die By: Antony Makhlouf Antony Makhlouf PHR 102-006 Contemporary Moral Issues Final Paper The Right to Die Physician-assisted suicide, also known as euthanasia, has been a hot topic as of late. If you do not know what this is, physician-assisted suicide is the taking of ones life. This usually occurs when a patient is in a irreversible state, and must live through a tube. With multiple cases occurring in the past, current and the more to occur the in the future, this looksRead MoreAssisted Suicide : Rights And Responsibilities1570 Words   |  7 PagesAssisted Suicide: Rights and Responsibilities A woman suffering from cancer became the first person known to die under the law on physician-assisted suicide in the state of Oregon when she took a lethal dose of drugs in March, 1998. The Oregon Death with Dignity Act passed a referendum in November, 1997, and it has been the United States only law legalizing assisted suicide since then. According to the New England Journal of Medicine, more than 4,000 doctors have approved of the assisted suicideRead MoreThe Right to Assisted Suicide Essay937 Words   |  4 Pagesrespect your elder’s wishes? It is a cruel reality we live in when ability to choose the time of our demise, especially for terminal patients, is not seen as a personal right to be acted upon, but to be shunned as a taboo. This is why assisted-suicide, the contraction of a third-party to provide the materials necessary to commit suicide, should be legalized; it would allow both terminal and permanently disabled patients an escape from the mental, emotional, ph ysical pain of useless treatments, andRead MoreAssisted Suicide : Right Or Wrong?880 Words   |  4 PagesHillard 01/14/15 Nursing Roles I Professor Rodgers Assisted Suicide: Right or Wrong? The article I selected is called Assisted Suicide: Right or Wrong? By: Claire Andre and Manuel Velasquez. This article talked about a researcher named Matthew Donnely. For over 30 years Matthew conducted research on x-rays. Matthew was diagnosed with a terminal skin cancer. During his battle with cancer he had lost his nose, his left hand, two fingers on his right hand and part of his jaw (Andre Velasquez). Matthew’sRead MoreThe Right to Die in Assisted Suicide2517 Words   |  11 PagesInitial Thoughts on Physician Assisted Suicide (February 28th, 2013) The promotion of physician assisted suicide has sparked a debate throughout the world. From my point of view, assisted suicide is doctors assist patients who could not endure the pain of diseases and are voluntarily given lethal amount of substances resulting in death. However, physician assisted suicide might be considered to be deviant in many countries currently due to the religions, laws and the negative image. AlsoRead MoreEssay The Right to Assisted Suicide2100 Words   |  9 PagesThe Right to Assisted Suicide    Recently, a terminally ill British woman lost a high-profile court battle to take her own life in a test case of whether Britain will permit assisted suicide.   Wheelchair-bound Diane Pretty, a 43-year-old mother of two, has waged a lengthy legal fight to allow her husband to kill her without being prosecuted. Pretty, who contracted motor neuron disease two years ago, which is a muscle-wasting disease, lost her bid to have an assisted suicide.   She has had

Industrialtour Report on Usmania Glass Sheet Factory Ltd free essay sample

We went to the various departments of Usmania Glass Sheet Factory Limited and make a discussion with the accounts and management officials and to collect their annual report and other necessary documents needed to prepare the report on the basis of the main view point of the report Managerial Performance Evaluation through Ratio Analysis of UGSFL. Limitation of the Study To accomplish the industrial tour report in a decent way, it needs to prevail harmonious relation and close contract between the officials of the organization.All the officials and high officials were extremely busy with their own task. So they are not in a position to provide adequate time to us though there were no question or suspicion about their cordiality. The present study has been conducted only for a short period of one month. This shorter period is not sufficient for empirical research work. If sufficient time could have been availed, the study would have been more informative and useful. Another limitation is that, the present study emphasis only on the Performance Evaluation through Ratio Analysis of Usmania Glass Sheet Factory Ltd. it covers the performance analysis of the company. However it is an overview of findings. All efforts have been made to arrange all the collected data and information in the present form of the report. The main limitations are: 1. Shortage of adequate time. 2. Lack of sufficient data and information. 3. Lack of harmonious relationship and close contract between the officials of the organization. 4. Lack of financial support. 5. The study requires experience to be fruitful but it was completely absent to me .Despite of numerous problems with limitation bottlenecks, I tried my best to make the report more informative with recent data, so as to arouse high satisfaction to my respectable teacher as per his expectation . Introduction Users of financial statements can get further in sight about financial strengths and weakness of the firm if they properly analyze information reported in these statements. Management should be particularly interested in knowing financial strengths of the form to make their best use and to be able to spot out financial weakness of the firm to take suitable corrective actions.The future plans of the firm should be laid down in view of the firm financial strengths and weakness. Thus, financial analysis is the starting point for making plans, before using any sophisticated forecasting and planning procedures. Understanding the past is a prerequisite for anticipating the future. Users of financial analysis Financial analysis is the process of identifying the financial strengths and weaknesses of the firm by properly establishing relationships between the items of the balance sheet and the profit and loss Account.Financial analysis can be undertaken by management of the firm , or by parties outside the firm. viz owners, creditors, investors and others. The nature of analysis will differ depending of the purpose of the analyst. a. Trade Creditors: Trade Creditors are interested in firms ability to meet their claims over a very short period of time. Their analysis will, therefore, confine to the evaluation of the firms liquidity position. b. Suppliers of long debt, on the other hand, are concerned with the firms long-term solvency and survival. They analyze the firms profitability over time, its ability to generate cash to be able to pay interest and repay principal and the relationship between various sources of funds (capital structure relationships). Long term creditors do analyze the historical financial statements, but they place ore emphasis on the firms projected or pro forma, financial statements to make analysis about its future solvency and profitability. c. Investors, who have invested their money in the firms shares, are most concerned about the firms earnings. They restore ore onfidence in those firms that show steady growth in earnings. As such they concentrate on the analysis of the firms present and future profitability. They are also interested in the firms financial structure to the extent it influences the firms earnings ability and risk. d. Management, of the firm would be interested in every aspect of the financial analysis. It is their overall responsibility to see that the resources of the firm are used most effectively and efficiently and that the firms financial condition is sound. Nature of ratios Ratio analysis is a powerful tool of financial analysis.A ratio defined as the indicated quotient of two mathematical expressions and the relationship between two or more things. In financial analysis a ratio is used as a firm. the absolute accounting figures reported in the financial statements do not provide a meaningful understanding of the performance and financial position of a firm. An accounting figure conveys meaning when it is related to some other relevant information. For example, a Tk. 5 crore net profit may look impressive, but the firms performance can be said to be good or bad only when the net profit figure is related to the firms investment.The relationship between two accounting figures, expressed mathematically, is known as a financial ratio(or simply as a ratio. ) ratios help to summarize large qualities of financial data and to make qualitative judgement about the firms financial performance. For example consider current ratio. It is calculated by dividing current assets by current liabilities; the ratio indicates a relationship quantified relationship between assets and current liabilities. This relationship is an index or yardstick, which permits a qualitative judgement to be formed about the firms ability to meet its current obligation.It measures the firms liquidity. The greater the ratio, the greater the firms liquidity and vice versa. The point to note is that a ratio reflecting a qualitative relationship helps to form a qualitative judgement. Such is the nature of all ratios. Standard of Comparison The ratio analysis involved comparison for a useful interpretation of the financial statements. A single ratio in itself does not indicate favorable or unfavorable condition. It should be compared with some standard. Standards of comparison may consist of. a. Past ratios: i. e. atios calculated from the past financial statement of the same firm. b. Competitors ratios: i. e. ratios of some selected firms, especially the most progressive and successful competitor, at the same point in time c. Industry ratio: i. e. ratios of the industry to which the firm belongs; and d. Projected ratios: i. e. ratios developed using the projected or Performs, financial statements of the same firm. Classification of Accounting Ratios We can classify the accounting ratios in two ways. 1. According to financial statement 2. According to function.According to financial statement accounting ratios are three types as follows: 1. Balance sheet Ratios: Ratios computed on the basis of figures in the balance sheet are known as balance sheet rations. Such as Current Ratio, Liquid Ratio, Equity Ratio, Debt Ratio etc. 2. Income Statement Ratio: Ratios calculated on the basis of figures in the income statement are known as income statement ratios. Such as Gross Profit Ratio, Net Profit Ratio, Operating Ratio etc. 3. Composite/Mixed Ratios: Ratios calculated by taking figures from income statement and balance sheet is known as composite/Mixed Ratios. Such as Return on shareholders fund/equity, debtors turnover ratio, creditors turnover ratio, working capital turnover ratio etc. According to function accounting ratios are seven in types as follows: 1. Liquidity Ratios: Liquidity ratios are used to indicate a firms debt paying ability. Thus, these ratios are designed to show the firms general capacity to meet maturing current liabilities and its ability to generate cash to pay these liabilities. Such as cash to pay these liabilities. 2. Solvency Ratios: Equity or solvency ratios indicate they financial structure of the firm. Equity ratios show the relation of debt and equity financing. Such as debt to equity ratio, owners equity to total assets creditors equity to total assets, creditor equity to total assets etc. 3. Asset utilization ratios/activities/turnover ratio: With assets utilization ratios we measure the speed at which the firm is turning over account receivable, inventory and linger term assets. In other words asset utilization ratio measures how many times per. Year company sells it inventories or collects its account receivables. For tong term assets, the utilization ratio tells us how productive the fixed assets are in terms of sales generation. Asset utilization ratio also termed as Activity ratios Turn over ratios. Note that the asset utilization ratios relate the income statement to the various assets on the balance sheet. Such as stock turnover ratio, debtors turnover ratio, creditors turnover ratio, fixed assets turnover ratio, current assets turnover ratio etc. 4. Profitability Ratio: Profitability is a very important measure of a firms operating success. Generally thee ate two areas of concern when judging profitability: i. Relationships on the income statement, which indicate a companys ability to recover, cost and expenses. ii.

The Planning Action to Bring Water to the Town Population

Introduction The discipline of Public relations deals with establishing a good relationship between an organization with the public and other stakeholders in the firm through trend analysis and provision of the necessary advice to relevant authorities. A public relations section in organizations is responsible for establishing good beneficial relationships between the firm and other external stakeholders of the company.Advertising We will write a custom essay sample on The Planning Action to Bring Water to the Town Population specifically for you for only $16.05 $11/page Learn More By establishing a fast hand relationship, the reputation of the firm could improve while affecting the performance of the organization positively (Cutlip and Center, 2009). This paper, therefore, attempts to apply the eight steps of public relations planning in familiarizing the public about the importance of water. The paper analyses the planning action by going through a cas e study for the program intended to bring water to the town population. Case Study: Water for the People, Town Council Defining the problem Water is essential for life in many ways, human beings need water as well as animals. The best thing to do first is to collect information to establish the exact problem facing the people. The problem afflicting society is natural meaning it is external to them. Poor governance brings about the problem since there are no people in the town council willing to assist the people to get water. It is usually the responsibility of the government as the custodian of the public good to ensure through the council that basic needs such as water are provided to people. The public should access water without any difficulty if possible free of charge. It is through research that we come to know people have been living without easy access to water for quite some time. The problem is not with the people but the government agency responsible for supplying water . The kind of public relations challenges to be addressed are internal to the organization. The public officials need to be sensitized to take responsibility and provide water services to the public. The audience for this case is the internal public implying that it is the organizational employees being communicated to by the public relations office (Bradstreet, 2007). The kind of research to be conducted is qualitative because it is cheap and convenient. The public officers in charge of water distribution in the town are asked in focused groups what might have caused them not to avail water to the public. While they answer the questions, the public relations officer records the findings; the obtained data is later analyzed keenly to identify the underlying issues that result in lack of water distribution in the town. The SWOT analysis explains the financial capability of an organization. It is applied in this case to scrutinize the financial position of the organization. The town c ouncil is known to be having enough resources from tax collection as well as committed employees. The only weakness is the bureaucratic nature of the organization, which delays decision-making. Another weakness is the lack of enough technology in the council; it relies on the central government to provide qualified personnel to manage technical projects.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The council has an opportunity of enjoying a monopoly of the market (Clean Ocean Foundation, 2011). Another opportunity is that the council will be raising taxes from the project, although it already has enough taxes. The specific problems identified include the following: That the officers feel they cannot implement the policy because there are insufficient funds. That they cannot introduce the program because there are other suppliers offering water at cheap prices That the council cannot supply water because it does not have the equipment and qualified personnel, those available are not water experts. Objectives The major target of this public relations plan is to identify problems facing the campaign aimed at availing water to the urban population. The plan goes ahead to outline procedures that should be undertaken to make the campaign successful. It aims at changing people’s attitudes and perceptions from negative to positive. People change their perceptions from hostile to having an interest in the organization, from ignorant to being knowledgeable. The following are some of the identified objectives. To make the public accept that the problem exists and that it can be solved only if all stakeholders develop interest. To create awareness to the public that water is an essential commodity and lacking it brings about complications including health problems. To make the internal publics accept that they have a responsibility of ensuring that basic needs su ch as water should be availed to people. To sensitize the external publics to know that it is there right to be provided with water at low costs if not free. To forge a working unity between the citizens and the council in solving societal problems in the future. The objectives are set within a specified period, all the stakeholders are informed in time to make them prepare in advance. Audiences, Publics, and Stakeholders The public relations plan has to consider two types of audiences; the first is the internal public that involves the officials supposed to implement the policies meant for water delivery. Another set of audience is the external public, which is now the beneficiaries of the plan. The specific group in the internal public is the management; the plan should target the managers who make policies at the senior-most level. When they are convinced well then the plan about having water in the town will succeed. After familiarizing the top management with the program, it i s also important that the junior staff be informed about it because they are the real implementers of the program. As per the external public, everyone in the community should be targeted. Water problems are prevalent mostly in slum areas; they should be the first target. The plan also needs the support of the well to do in the society hence the plan should target to inform them as well. Tactics and Themes The public relations office in the council develops a central agenda of the plan and communicates to both internal and external public. The themes developed aim at putting together actions with the exact period and budget. The public relation officers, therefore, choose tactics, which are tools and methods to apply in carrying out the exercise. The water program is to contain a catchy and memorable theme that attracts the attention of the majority. The slogans to use contain no more than five words such as ‘water is here’. The officers strategize to come up with long- term policies that will end up sustaining the program. They can incorporate some community organizations to make the program stronger.Advertising We will write a custom essay sample on The Planning Action to Bring Water to the Town Population specifically for you for only $16.05 $11/page Learn More The planners again need to define the ways in which they will use to conduct the program. They need to ask themselves whether they will use magazines to reach the public or other available tactics. The best one for the water program is broadcast media. Most of the targeted external public has easy access to radios and televisions it would be unwise to use the internet since few people check internet advertising (Friends of the Earth Australia, 2007). Strategies The public relations officers figure out in advance on the best ways possible that would ensure the success of the program. They need to come up with alternative plans called plan B. Strategies provide general guidelines and themes for the overall effort. The officers need to be aware of upheavals that might face the program; it means that strategies should be diversified. The competitors might attempt to block the campaign using all the means and for that case, the planners need to be ready to tackle the challenges head-on. Strategies are long-term plans that oversee the success of the program (Bass Coast Shire Council, 2011). Time The calendar helps in organizing and planning the things that should be undertaken. The concerned offices or individuals should arrange in time the chronology of events before, during and after planning of the program. Timing is an important aspect given the bureaucratic nature of public offices. Programs take time to be approved. Keeping in touch with time enables planners to fix things appropriately. The external public needs to be informed on time when the campaign will be starting for them to prepare well. The organizers of a water program are sup posed to use the Gantt chart which shows the activities to be completed on the vertical axis and total time allotted to each task on the horizontal axis. Activities are given priority beginning from the top to the bottom because the policy of first things first applies in public relation planning. The most urgent programs are addressed as fast as possible to avoid last-minute rush. A clear timetable should be drawn to avoid confusion and time wastage (Department of Sustainability and Environment, 2011). Figure 1. Gantt chart showing Utilization of time in water program Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Evaluation Evaluation is the assessment of the on-going program. The officials from the council should cross-examine the program to determine whether it is in the right direction or not. Assessment is done at the middle of the program, end or can be done as the program is still running. It should be a continuous program so that it can be determined whether changes should be introduced or even whether the program should be held for some time. Without evaluation, funds can be wasted without achieving organizational goals and objectives. The public relations officers use research to check whether the program is running according to the set objectives. The kind of research to conduct is quantitative, with help of standardized data collection tool called questionnaire. Questions are asked to both internal and external publics whether the campaign had any impact as far as their perceptions are concerned. Their response is very critical because it determines whether the project will be ta ken to another level or not. The organization cannot go ahead to implement a project that faces hostility from the public because it would not succeed and the same time it will be a waste of time and resources (Department of Planning and Community Development, 2010). Conclusion At every level of planning public relations action, the practitioner must take time to analyze each level. The level should be treated independently for proper analysis because a slip in one level can lead to a slip in the whole program. Public relations depend on the timing of events; information is not given out to the public at time. The officials should scrutinize the existing socio-political events. The people might be having political issues with the program; it is not advisable to release contrary information to the wishes of the people. Some other times, the organization might be campaigning for an agenda that is not urgent and pressing (Hannan and Wallace, 2007). People are interested in things that affect them in their society. For the case of water, people are more concerned and therefore it is possible for the organization to succeed in accomplishing its mission. References Bass Coast Shire Council, (2011) Victorian Desalination Project, Bass Coast Shire Council, Available at:  https://www.basscoast.vic.gov.au/ Clean Ocean Foundation, (2011) Desalination verses recycling, Clean Ocean Foundation. Web. Cutlip, S.M., Center, A.H. Broom, G. (2006) Effective public relations, 9 Ed. Pearson Prentice Hall, New Jersey. Department of Planning and Community Development, (2010) Victorian Desalination Project, Victorian Government. Web. Department of Sustainability and Environment, (2011) Government Programs, Desalination Project, Victorian Government. Web. Hannan, E. Wallace, R. (2007) Desalination plant caught in middle, The Australian Online Newspaper, Available at: McAloon, C. (2008. Locals having their say on water future – ABC Gippsland Vic – Australian Broadca sting Corporation. [online] Abc.net.au. Available at: http://www.abc.net.au/local/stories/2008/02/11/2159851.htm . Bradstreet, K. (2007).  Concern grows over Wonthaggi desal plant. [online] Green Left Weekly. Available at: https://www.greenleft.org.au/content/concern-grows-over-wonthaggi-desal-plant . This essay on The Planning Action to Bring Water to the Town Population was written and submitted by user Tessa Mercer to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.